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It's Not How Good You Are, It's How Good You Want to Be
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It's Not How Good You Are, It's How Good You Want to Be
2551
руб
Издательство: Phaidon
Год выпуска: 2024 Страниц: 128 Тип обложки: Обл. с клапанами Оформление: Тиснение золотом, Тиснение серебром Иллюстрации: Черно-белые + цветные Масса: 180 г Размеры: 180x125x10 мм Наличие: Ограничено
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
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