The Entrepreneur’s Guide to the Art of War

For more than two millennia, Sun Tzu's The Art of War has influenced some of history's most successful decision-makers. In this striking hardback guide, business journalist Mark Smith extracts key lessons from this timeless work and explains how they can be applied to modern business. Learn to understand your rivals, make calculated moves, avoid prolonged conflict and more - all based in Sun Tzu's own teachings. Case studies involving some of the world's most famous companies are featured, including Amazon and Airbnb. You will find unique real-world examples of Sun Tzu's teachings in practice, from Californian app developers to TED Talkers, with tips and insights that can help you on the road to success. At the end of each chapter, the original words of Sun Tzu are included, offering you the chance to consider his advice for yourself. This beautiful hardback is presented with gold embossing and coloured endpapers. Whether intended as a gift or a personal guide, business leaders in the making and any enterprising spirit will find this an invaluable companion.